A Rose By Any Other Name…
A rose by any other name…? I don’t think so. There are some people who believe that hedge fund industry wouldn’t have to undergo all the trouble that it’s been through if only it changed its name. Rather engage in a major re-branding campaign.
The problem why hedge funds are so universally disliked is that most people don’t understand them. And it is natural human tendency to hate, be suspicious of or dislike something you cannot understand. So what this industry needs is an extreme makeover… so, let’s begin with the name – a misnomer if you ask me. In what sense is the industry hedged?
Hedge funds are private-investment pools that are open to a limited number of extremely rich participants. These pools invest in almost anything. This encourages creative management strategies, which are unavailable to other, more regulated funds. Coming back to my question, how can this strategy be termed as hedged in any way?
Agreed, the media too hasn’t been fair to the industry and has given it a lot of bad press. The media has made it seem as if the entire industry just wallows in wealth, exploit the market, and making life hell for the little guys. Probably what this industry needs to do is firstly, get together and create a united front. Next, they should go on a publicity blitzkrieg. They basically need to re-brand their product if they want to survive in the long term.

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